In 1963 Ferruccio Lamborgini Automobile maker founded a company in Italy with the goal of producing tour grand car that can compete with Ferrari. His company name "Automobili-Lamborghini S.p.A, known as Lamborghini.
In 1966 the Much-acclaimed Lamborghini Top Results Production of the first. After several decades, the hard-hit Companies were in the mid-1970s, as sales Plummeted because the 1973 world monetary crisis and oil crisis. Lamborghini also changed owners three times and in 1987 became a subsidiary of Lamborgini Chrysel Corporation. The United States firm also failed to lift the image of Lamborgini to generate profits, and its end in selling to the Indonesian side in 1994. lack of success was Continued until the 1990's.

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